← Selected work / Eventtia

Create your event with AI.
In under 5 minutes.

I led the design of an AI-assisted experience for Eventtia, an event management platform. Organizers can create their event and generate its website in under five minutes, with a simpler starting point for both independent organizers and larger teams.

Role
Lead Product Designer
Partners
PM, founders, engineering & marketing
Ownership
Research, product strategy, UX/UI & AI experience
Status
Live with invited users
Eventtia event page editor with a generated congress website.

Starting point · Assisted process

≈1 month

Event setup and website customization

The legacy journey went through sales and the Eventtia team.

10 invited clients · Average

< 5 min

A first event and generated website

From creating the event to a generated website, on their own.

Website quality

30

Predefined website templates

Relevant starting points, with curated editing options.

The challengeA new audience

An enterprise product.
A smaller organizer’s reality.

Eventtia’s legacy journey relied on demos, calls, quotes and assisted setup. That model made it difficult to reach organizers without a design or marketing team. The goal was to open a self-service entry point for smaller organizers and simplify setup for larger clients.

I benchmarked Luma and Eventbrite and interviewed smaller clients. With the team, I used RICE to focus the MVP around getting an organizer to a first useful website, with a free entry point instead of a demo request.

The decisionGet to value sooner

Ask less before showing
what the product can do.

Early tests showed that setup asked for organization and attendee information too soon. We removed irrelevant fields and moved other details later. The first journey focused on creating the event and gathering the context needed to generate its website.

  1. Delay what can wait

    Organization and attendee details do not all need to block the first website.

  2. Ask questions with a purpose

    Category, goals and tone give the generation process relevant context.

  3. Make the first output useful

    Start with a proposed website and copy, then let organizers adapt them.

30 starting points. Relevant options for different events.

I defined 30 predefined templates around event categories. The generation experience uses event details to propose a relevant template and initial copy, giving organizers a complete starting point instead of a blank page.

Event website template picker showing a conference, fashion event and technology event design.
Three examples from the template library of 30.

A website generated from the event itself.

AI takes the event details, picks a fitting template and writes the first version of the copy. Each event gets its own website, on desktop and mobile, ready to adapt.

Offer control without asking users to become designers.

I curated colors, typography, shapes and content modules. Organizers could edit their website while staying within choices designed to preserve visual quality. That balance was central to serving people without a design or marketing team.

Event page style panel with curated color palettes, typography combinations and component softness.
The style panel exposes the choices an organizer needs, within a controlled design range.

The productKeep the operation connected

An event website.
Connected to the event itself.

Self-service also meant letting organizers manage the event without duplicating work. I designed the agenda, speakers and attendee types as structured information linked to website components, so updates flow into the site.

Event program management with calendar activities, a date picker and an Add Activity action.
Manage sessions in the platform; their information feeds the linked website component.

Bring registration into the same workspace.

The new registration experience puts attendee types, pricing and form fields together, in the same place where the event is managed.

Registration workspace showing attendee types, pricing and a registration form editor.
Attendee types, pricing and the registration form in one workspace.

Keep the ticket journey on the event page.

I designed checkout from ticket selection through attendee details, confirmation, payment and QR tickets. It opens over the event page and keeps its look, so registration feels like a continuation of the event website.

What we observedInvited users

From assisted setup
to an event and website in under 5 minutes.

Across 10 invited clients, creating an event and generating its website took less than five minutes on average. Testing also led us to remove or postpone setup fields, making the path to that first proposal more focused.

That is progress toward the business goal: a lower barrier for smaller organizers and a simpler starting process for larger clients.