← Selected work / SportBLX

From investment interest
to a new platform.

SportBLX offered athlete-linked investments. I redesigned its public site to test demand, then designed a new investment platform from scratch, turning defined offerings into a purchase experience and proposing a secondary market.

Role
Lead Product Designer
Partners
Founders, PM & engineering
Ownership
Public site, product UX/UI & design system
SportBLX platform dashboard with available balance, portfolio, athlete offerings and trading actions.

Goal · Test demand

12×

More clicks on Invest

After the public-site redesign, over one month.

From interest to a product

Launched

The bond investment experience

The first investment product reached launch.

Extend the product

Designed

A secondary market

A buy-and-sell experience between investors.

The public siteTest the interest

Make the next step
easy to find.

The first goal was to find out whether people were interested in the offerings. The public site introduced athletes, but the investment action was easy to miss. Heatmaps showed attention going to navigation rather than the next step.

On the athlete page, the top menu received 38.71% of clicks. The first Invest button received 0%, and the second 3.23%.

Bring the offering and Invest into view.

I redesigned the athlete page and moved Invest into a persistent action area, keeping the offering recognizable while making the invitation to invest visible. Invest clicks grew twelvefold, and the site started generating investment inquiries.

  1. Identify the offering

    The athlete’s name and image make the opportunity recognizable.

  2. Keep the action visible

    A persistent Invest area gives visitors a clear next step.

  3. Measure that next step

    Clicks on Invest show interest; inquiries add context.

A new productDesign from scratch

Interest became the brief
for a new platform.

The public site generated inquiries; the investment platform did not exist yet. With the primary offerings already defined, we began building it. I designed the information hierarchy, purchase flows and shared design system from zero.

The core challenge was balancing the athlete’s visual presence with the financial detail people needed before investing.

SportBLX dashboard with balance, portfolio value, assets, watchlist and news.
The dashboard: balance, portfolio and athletes to follow, in one view.

Whose offering? What am I buying? Under which terms?

I organised each offering around those questions: athlete identity first, then the instrument, the return and the conditions. The order panel stays beside the terms on desktop and one tap away on mobile.

Share offering on desktop: athlete, offering type, earnings share, dates, total value and share limits beside a Place your order panel.
Share offering on mobile: the same terms stacked, with Invest fixed at the bottom.
The share offering on desktop and mobile: athlete first, then the terms, with the order one step away.

One portfolio, two ways to own it.

SportBLX spoke to investors and to sports fans. The same holdings can be read as a brokerage account, with quantity, purchase price, last trade and market value, or as a collection where every athlete is a trading card.

Portfolio list view: assets worth, buying power and a table of positions with quantity, purchase price, total cost, last trade price, market value and Trade.
Portfolio list view on mobile: asset, quantity and purchase price.
Investor view: positions, cost and market value, like a stock portfolio.
Portfolio card view: each holding shown as an athlete trading card with team, position and number of shares.
Portfolio card view on mobile: swipeable athlete cards.
Collector view: the same holdings as athlete cards.

The proposalA secondary market

Extend the experience
beyond the first purchase.

We proposed a secondary market where investors could buy and sell shares. I designed the price view, order entry, review and confirmation as an extension of the new platform, with the cost clear before every order.

The outcomeInterest, launch and proposal

A clearer signal.
A platform built from zero.

The public-site redesign brought 12× more clicks on Invest, and investment inquiries supported the decision to build a new platform. The bond experience reached launch, and the secondary market was designed as its next step.

My contribution connected those stages: make the offering easier to discover, organise the information needed to understand it, and design the steps toward a purchase.